It was in 1994 that Juniper began expanding its portfolio, pivoting from a focus on skilled nursing to ride the mid-90s wave of alternative assisted living facilities. And by 1996, Juniper realized that to continue to ensure our vision of changing the face of aging, we needed to refocus our efforts.
At the same time we were working to meet our commitment to a double bottom line (doing well by doing good). To meet these goals, we realized we had to begin to manage and operate our communities directly.
And so Juniper Management was formed.