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Our Management Team at Juniper Communities

Diversity of experience and breadth of expertise in the lomg-term health care industry


Juniper Communities is staffed by professionals with extensive experience in the health care industry, most of whom share a particular emphasis on long-term care management. Before joining Juniper, each has held a position of responsibility in an operational, financial services or health care management related organization. The selection of key staff people with these backgrounds bring a breadth of expertise which sets the company apart from its competitors.


Juniper Partners - Lynne S. Katzmann, PhD, President of Juniper Communities

Lynne S. Katzmann, PhD

Lynne Katzmann is Founder and President of Juniper Communities, which invests in, develops and manages senior living and long term care communities. With 18 properties in four states and more than 1200 employees, Juniper, has $65 million in revenues. Celebrating its 25th Anniversary, Juniper is ranked #14 by Crain’s New York on its Top 50 ranking of woman-owned companies for the New York tri-state area.

Juniper is the only woman-founded, owned and led business among the top 40 national assisted living companies. Katzmann launched the business when she was 32, with six years’ experience in the health care industry and a PhD in economics. An active leader in the social entrepreneurship movement at its beginning, she was a firm believer in the so-called double bottom line: doing well by doing good.

Katzmann leads an organization known for resident-centered, personalized care. Juniper’s priorities and its many award-winning innovations are consistent with her belief: “Aging and its challenges are a natural part of our life cycle. Quality of life in this third stage should be enjoyed to its fullest according to each person’s choosing. There is no reason that a frail body should not allow a life of joy and meaning.”

Katzmann has been involved in the health care industry for almost 30 years, working in the public and private sectors in the United States and Europe. She serves as a board member of several for- profit and non-profit organizations including Senior Care Centers of Dallas, ElderCare Alliance of San Francisco, ArtsConnection of New York City and the Social Venture Network. She lives in Montclair, New Jersey with her partner, Ed Goodell; and has a son, Andrew, now in college.



Juniper Partners - Donald F. Breneman, Vice President of Risk Management & Business Operations.

Donald F. Breneman, Vice President of Risk Management & Business Operations.

Mr. Breneman joined Juniper in 2003 and is responsible for operational analysis, national purchasing, insurance administration and management reporting. In addition, he provides operational oversight in our Pennsylvania region. He previously served as part of the senior-management team with Sharon Regional Health System Behavioral Health Services and was responsible for administrative and clinical program management, consultation, and program development and training.

Before joining Juniper, Mr. Breneman served as a private consultant to numerous agencies providing risk analysis, specialized training, strategic program evaluation, and quality / performance improvement design and implementation.

Mr. Breneman received his BA in Psychology and a Gerontology Certificate from West Virginia University and his Master’s in Counseling Psychology from Slippery Rock University.


Juniper Partners - Diane F. Byrne , Vice President of Program, Development, Training & Operational Oversight

Diane F. Byrne , Vice President of Program, Development, Training & Operational Oversight.

Ms. Byrne is responsible for design, development and implementation of Juniper University and our signature "Alive in All Seasons" program to encourage active bodies, engaged minds and fulfilled spirits. She has over 30 years within geriatric services with roles and responsibilities that have included national level corporate-wide development of innovative, comprehensive, programs.

Before joining Juniper, Ms. Byrne was the National Director of Specialty Care and Activities for Atria, where she was responsible for the development, standardization and implementation of dementia and wellness programs for 115 assisted living communities in 22 states. She is the former Executive Director and Board Member of the Alzheimer’s Association South Central Pennsylvania Chapter. Her Alzheimer’s poetry was part of a national exhibit "The Art of Caring" and featured on NPR.   She has consulted in the development of award-winning collateral materials and lectured at various national conferences including the National Alzheimer’s Educational Conference.

Ms. Byrne received her BS in Special Education/Psychology in 1974 and a Certificate in Therapeutic Recreation in 1984 from Southern Connecticut State University.


Juniper Partners - Linda Donato, Vice President of Operations and Director of Long-Term Care Accounting and Secretary

Linda Donato, Vice President of Operations and Director of Long-Term Care Accounting and Secretary:

Ms. Donato oversees the company’s Florida, Chatham, NJ and Forest Hills and Huntingdon Ridge, PA operations. She is also responsible for all long-term care accounting.   Prior to joining Juniper, she worked at Hubco Health Care Group from 1988-2002 in various capacities as a Medicaid and Medicare reimbursement and accounting specialist. Prior to her work at Hubco, Ms. Donato served as a Finance Administrator for Meritcare, a regional a long term care owner/operator. She has over 25 years of experience as long term care finance and accounting professional.  

Ms. Donato holds a degree in Applied Sciences from Middlesex County College.


Juniper Partners - Charles W. Hastings, Jr. , Vice President of Finance and Business Development.

Charles W. Hastings, Jr. , Vice President of Finance and Business Development.

Mr. Hastings joined Juniper in 1996 and is primarily responsible for all finance-related activities of the firm including development and operational budgeting and cash management, tax and audit preparation, proforma development, acquisitions analysis, construction and permanent financing, and investor reporting.   An experienced finance professional, Mr. Hastings worked previously for The Winslow Corporation, a real estate syndicator specializing in structuring and placing tax credit limited partnership interests with corporate investors.   While at the Winslow Corporation, Mr. Hastings responsibilities included proforma development, financial projections, and deal structure and tax credit placement.   Mr. Hastings was also employed in a financial capacity for the Mediplex Group, a national operator of skilled nursing homes, and Marakon Associates, a strategic management consulting firm specializing in helping publicly traded companies manage to enhance shareholder value.

Mr. Hastings received his Bachelor of Arts in History from Princeton University in 1988 and his MBA from the Wharton School of the University of Pennsylvania in 1994, graduating with a dual major in Health Care Management and Entrepreneurial Management.

As VP of Finance, Chuck looks to work with leading financial institutions that understand large financial transactions coupled with high touch client service.


Juniper Partners - Cindy Longfellow, National Director of Sales and Marketing.

Cindy Longfellow, Vice President, Business Development, Sales and Marketing.

Cindy Longfellow is responsible for providing marketing and sales support for all of our Juniper Communities. She works directly with our community based teams to strengthen our community outreach and promote external business development. Ms. Longfellow joined Juniper Communities in September 2003 as the Director of Community Relations at Juniper Village at Louisville. In March 2008 she began providing sales and marketing assistance at Juniper Village-The Spearly Center. She assumed her current responsibilities in November 2008. She assumed the position of Regional Director of Community Relations for the Colorado communities in November of 2008. In November of 2010, she was promoted to her current position. Her current role has also expanded to include: developing and implementing sales training/coaching programs as well as developing and managing web and social media presence for Juniper Communities. Ms. Longfellow’s goal is to maintain our mission and values within a changing sales and marketing environment.

Ms. Longfellow has over 25 years experience in health care and related services including vocational rehabilitation, cost containment, and most recently 10 plus years experience in specifically in assisted living and skilled nursing communities. Her experience has included work both in marketing and operations within these organizations.

Ms. Longfellow completed the nationally recognized Travelers Insurance sales training program. She is a certified assisted living director in the state of Colorado and has a BA in psychology from the University of Minnesota.

Longfellow Promoted to Vice President, Business Development, Sales and Marketing of Juniper Communities
August 5, 2016 (Bloomfield, NJ) - Juniper Communities, a national owner-operator of senior living communities with more than $65 million in revenues, announces the promotion of Cindy Longfellow to Vice President, Business Development, Sales and Marketing.


Juniper Partners - Richard

Richard S. Ottens

Mr. Ottens is an Allied Member of the American Society of Interior Designers, a New Jersey Certified Interior Designer and a Certified Aging-in-Place Specialist through the National Association of Home Builders. Mr. Ottens oversees the Juniper Design Group responsible for the interior design, renovation and refurbishment, FF&E purchasing and installation at each Juniper Community and for all outside management contracts. He also assists in the review and awarding of contracts for all capital expense property management items at each community.

Mr. Ottens has pioneered Juniper’s work in creating buildings which are energy efficient, have improved indoor air quality and use products which come from recycled or renewable resources. Mr. Ottens was instrumental in incorporating the USGBC LEED criteria into the construction of Juniper Village at Chatham and the Built Green criteria of Colorado into the construction of Juniper Village at Aurora and Juniper Village at Louisville. He developed and oversees Juniper’s Green Canopy program which implements the Juniper Communities’ commitment to environmental sustainability in operations and maintenance. He coordinates the Culture Change initiatives during the renovations of the Juniper skilled nursing facilities and also assists in the creation and monitoring of all Juniper Brand opportunities in each Juniper Community.

Mr. Ottens was educated at Syracuse University and the Parsons School
of Design in New York.



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